Meet our newest products for you.

AVAILABLE NOW

Featured Products

E-Gift Card
from £10.00

PLEASE NOTE - GIFT CARDS CAN ONLY BE USED ON OUR LUXURY WEBSITE AND NOT OUR BUDGET SITE

Looking for something but don’t know what to get the person? Why not get them a e-gift card instead so then they can choose what they’d like to get themselves.

Trucker Hat — Personalized 'Bella' with Soccer Club Patch
£25.00
Let your pup step onto the sideline with confidence. This foam trucker hat brings breathable mesh and a cushioned foam front together with an adjustable chin strap and ear openings so Bella — or whatever name you choose — can keep her eyes shaded and stay cool during long walks, sunny park days, or backyard lounging. The lightweight build moves with your dog during fetch and keeps the hat stable through wiggles and head-tilts. Clinically designed to reduce UV exposure to delicate eyes and skin, it’s a practical piece of gear that reads as playful and purposeful on a furry companion.

Product features
- Veterinarian-approved UV protection for eyes and skin
- Patented "Furfect Fit" system with ear holes and chin straps for secure wear
- Lightweight foam front with breathable mesh back for ventilation
- Adjustable chin strap with multiple snap positions for a custom fit
- Available in three sizes (S, M, L) with bill widths from 5.3" to 6.4"

Care instructions
- Spot clean the hat with mild, diluted detergent before submerging it completely in water. Let it soak for up to 15 minutes. Then, rinse the hat thoroughly in warm or cold water before gently patting it dry with a towel, reshaping it and leaving it to air dry.
Compact Foldable Umbrella — Pink & Purple Leopard Print
£35.00
Bright, playful, and built for everyday adventures — this foldable umbrella brings color and confidence to rainy days. Lightweight 100% polyester pongee fabric keeps you dry while resisting fading thanks to heat-sublimation printing. The semi-automatic open lets you pop it up with one hand in a second, and the eight strong fiber ribs give a sturdy canopy that stands up to wind and motion. A comfortable rubber handle, wrist strap, velcro tie wrap, and matching sleeve make it easy to carry, store, and spot in a crowd. Let this cheerful, artful umbrella turn ordinary commutes and sudden downpours into small moments of joy.

Product features
- 100% polyester pongee waterproof fabric with quick-dry finish
- Semi-automatic one-handed open for fast use
- 8 strong fiber ribs for added support and wind resistance
- Comfortable rubber handle, wrist strap, and Velcro tie wrap included
- Heat-sublimation print for vivid, long-lasting colors; matching sleeve

Care instructions
- Leave open to dry. Wipe clean with damp cloth.

Welcome to Luxury.

Welcome to identity Budget and Luxury. This is our Luxury website and you can access our sister budget site by clicking the button on the menu above. Here on this site you’ll love loads that we know you’ll love. Please note, as our products are made to order, delivery may take up to 30 days to complete. In most cases, its normally within 14 days. If you need something urgent. Please visit our budget site where you can select next day delivery.